6 best writing tips to make engaging articles

There are many different types of posts that you can write for your blog, but one commonality that they all have is the need to keep readers reading. This means writing posts that are engaging and interesting so that people find them worthwhile to read.

One way to achieve this with a little bit of work is through some good writing techniques. Here are five writing tips that can help you to write great content that captures more of your readers' attention.

1. Write in the active voice

The passive voice is one of the most common writing mistakes that people make when they are writing blog posts or other pieces of content for their website.

The reason why this stands out so much in terms of readability is that it does not flow as smoothly when you are reading it aloud, and when there is a mistake in the passive voice it can often be very confusing since it is hard to tell who or what is performing the action.

2. Tell a story with your content every time

One of the most effective things that you can do when you are writing any sort of post for your website is to make sure that it follows the same basic structure as a story.

If you can tell a compelling tale with your content, then it will be far more interesting to the reader and they are likely to keep reading in order to find out what happens next in this imaginary world that you have created for them.

3. Make use of attention-grabbing headlines

The way that people read these days is by scanning their eyes across the page looking for something that catches their eye. If you do not have an attention-grabbing headline then it is likely that they will move on to find another article.

If you want people to keep reading your content, then you need to make sure that it gets their attention right away and makes them want to read more.

4. Use short paragraphs and sentences

If you read an article that is written in the same sentence structure the whole time, then it can be very hard to decipher what they are talking about because it becomes difficult to follow the main points of the writing.

On the other hand, if each paragraph is a different length and style, then it will be much easier for the reader to skim over it and find exactly what they are looking for.

5. Use lists, bullet points, or numbered items

If you want your readers to read your content then you need to make sure that they do not get bored with it. The fact is that most people skim content. If you use long-winded paragraphs with no breaks or lists, then it can be seen as a chore, people will bounce, and that will affect your site’s ranking.

Including short paragraphs and bullet points with numbered items is a good way to break up your content into smaller sections that can be easily digested by your readers.

6. Edit, edit, edit!

At the end of the day, you should always proofread your posts before you publish them to the world. You never know who will come across your website or blog, and you should be sure that the content is clean and free of mistakes so that it does not reflect badly on yourself or your business.

Good luck!

Tameem the SaaStronaut

Tameem Rahman (AKA The SaaStronaut) is a 7-figure marketing consultant, kickboxer, and the Founder & CEO of TalktheTalk Creative - the #1 search engine marketing agency for B2B tech companies. He helped generate $5M+ in client revenue across 22+ SaaS companies. Reach out to him at tameem@wetalkthetalk.co for inquiries.

https://www.wetalkthetalk.co/
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